Brand & digital studio
Brands that carry weight.
We make identities, design systems and websites for companies that have outgrown the logo a founder drew in a hurry.
- Founded
- 2016
- Arch 41, Bermondsey
- Studio
- 12 people
- four projects at a time
- Engagements
- 4–12 weeks
- fixed price, not day rate
- Next opening
- November
- two slots left
Thirty-one companies since 2016, eight of them twice
- Halcyon Rail
- Marlow & Kite
- Verity Health
- Northbank Press
- Aldous Coffee
- Tessellate
- Field & Furrow
- Ostrom Capital
Selected work
Four projects that explain the studio.
Every case names the client, the year, and the number the work moved.
- 01
Halcyon Rail
Naming, identity and a livery system for Europe's first all-night sleeper network — from a working title on a spreadsheet to painted carriages in eleven weeks.
- Naming
- Identity
- Wayfinding
2026
Berth bookings up 34% in the first quarter after launch
Read the case - 02
Marlow & Kite
A forty-one-year-old bookbinder rebuilt for people who buy at midnight. We kept the 1984 wordmark and rebuilt everything around it.
- Identity
- E-commerce
- Packaging
2025
Online now 61% of revenue, up from 12%
Read the case - 03
Verity Health
One design system across four products and eleven engineering teams, shipped as tokens and components rather than a 90-page PDF nobody opens.
- Design system
- Front-end
2025
Feature parity across products in two releases
Read the case - 04
Northbank Press
An editorial platform that treats a ninety-year archive as inventory — 40,000 pieces, searchable, licensable, and finally earning.
- Website
- Editorial
- Front-end
2024
Archive licensing became a third revenue line
Read the case
Services
Six things we do, and what they cost.
Real starting prices, not ‘pricing on application’, fixed after a paid discovery.
- 01
Brand identity
Wordmark, palette, a type system, and the rules that keep it honest after we leave.
- Logotype
- Type & colour
- Guidelines
from £8k
4–6 weeks
- 02
Naming & verbal identity
A name that clears a trademark screen, and a voice that survives a legal review intact.
- Longlist
- Screening
- Tone of voice
from £4k
2–3 weeks
- 03
Design systems
Most requestedTokens, components and documentation your engineers will actually open on a Tuesday.
- Tokens
- Component library
- Handover
“The design system paid for itself in a quarter. Our engineers stopped arguing about spacing and started shipping.”
Dan Osei · VP Engineering, Verity Health from £14k
6–8 weeks
- 04
Websites
Designed and built. Next.js and Tailwind, with a CMS your marketing team can hold.
- Design
- Build
- CMS
from £18k
8–12 weeks
- 05
Editorial & print
Reports, catalogues, and the annual that nobody in the building dreads laying out.
- Art direction
- Layout
- Print management
from £5k
2–4 weeks
- 06
Studio retainer
A day a week of the whole studio, for the year after launch. One month’s notice, either way.
- Standing slot
- Priority queue
- Quarterly review
£6k / month
rolling
Prices exclude VAT, print and third-party licences. Discovery is £2,400 and comes off the project fee if you go ahead. Charities and B Corps pay 80%; we do not do spec work at any price.
The studio
We sell the twenty minutes after the reveal.
Most studios sell process — a diagram with five arrows and a word like immersion in the middle of it.
We sell the twenty minutes after the reveal, when the room goes quiet and somebody finally says: that's us. Everything before it is in service of that moment — the interviews, the three hundred rejected wordmarks, the argument about the baseline grid that ran until nine on a Thursday.
We are twelve people in a railway arch. We take four projects at a time, which means the person who pitched your work is the person who draws it. There is no new business team. There is Nadia, and she answers her own email.
- Companies since 2016
- 31
- Projects at a time
- 4
- Of work from referral
- 94%
- Median engagement
- 7 wks
In their words
“Two agencies wanted to talk about our purpose. Foundry turned up in week three with a name, a livery and a printed timetable.”
Erin Vasquez
Chief Marketing Officer, Halcyon Rail
New business
Tell us what you're building.
Bring the messy version — the half-finished deck, the name you are not sure about, the site you have stopped showing people. We will tell you honestly whether we are the right studio for it, and who is if we are not.
- Reply time
- Within one working day
- First call
- 30 minutes, no deck
- Currently booking
- From November, two slots