Thirty-one companies. Four we can show you properly.

1. 01

   2026

   Halcyon Rail

   Overnight rail · Zürich

   • Naming
   • Identity
   • Wayfinding

   The brief

   Europe's first all-night sleeper network had eleven weeks, four operating territories and a working title on a spreadsheet — Project Nightjar — that legal had already refused twice. The first carriages were in the paint shop before the name existed.

   What we made

   A name that cleared a trademark screen in four jurisdictions, a livery system drawn to the coachbuilder's panel spec rather than to a moodboard, and wayfinding that has to work at 03:40 for someone who has just woken up and cannot find the buffet car.

   Berth bookings, first quarter

   +34%

   Brief to painted carriage

   11 wks

   Stations rebadged

   9

   • Name
   • Trademark screening
   • Logotype
   • Livery system
   • Wayfinding
   • Ticketing UI

2. 02

   2025

   Marlow & Kite

   Bookbinding · Clerkenwell, London

   • Identity
   • E-commerce
   • Packaging

   The brief

   Forty-one years of hand-bound ledgers, a trade counter that shut at five, and a website that took payment by emailing an invoice the next morning. Two thirds of the enquiries arrived after ten at night, from people who were never going to make it to Clerkenwell.

   What we made

   We kept the 1984 wordmark — it was drawn by hand and it is better than anything we would have made — and rebuilt everything around it: a second type system, a packaging range that survives a courier, and a shop that takes money at midnight.

   Of revenue online, from 12%

   61%

   Average order value

   2.4×

   Wordmark redrawn, not replaced

   1984

   • Identity extension
   • Type system
   • Packaging
   • Store build
   • Product copy

   “They redrew a wordmark my grandfather commissioned in 1984, and it somehow still looks like ours.”

3. 03

   2025

   Verity Health

   Clinical software · Leeds

   • Design system
   • Front-end

   The brief

   Four products, eleven engineering teams, and three competing button components that all answered to the same name. Nothing shared could ship without a fortnight of reconciliation, and the previous attempt at a system was a ninety-page PDF nobody opened twice.

   What we made

   Tokens first, in the repo, versioned — then components, then documentation that lives beside the code instead of in a design tool. We wrote the migration codemods too, because a system nobody can adopt is a slide deck with better spacing.

   Teams on one system

   11

   Releases to feature parity

   2

   Duplicate components retired

   312

   • Token set
   • Component library
   • Codemods
   • Docs site
   • Team handover

4. 04

   2024

   Northbank Press

   Publishing · Manchester

   • Website
   • Editorial
   • Front-end

   The brief

   A ninety-year archive — forty thousand photographs, plates and features — sat on a server that two people knew how to search, and one of them had retired. The publisher was paying to store an asset it had no way to sell.

   What we made

   An editorial platform that treats the archive as inventory: everything catalogued, everything searchable, rights and licence terms attached to the record rather than kept in a filing cabinet down the corridor. The public site is the shop window; the licensing desk is the business.

   Pieces catalogued

   40,000

   Of revenue from licensing, year two

   18%

   Revenue line created

   3rd

   • Editorial site
   • Archive search
   • Rights model
   • CMS
   • Front-end build

Twenty-seven more since 2016. A third are under NDA, a third are three-week naming jobs that do not survive being written up, and the rest we would rather show you than describe. Ask on the first call and we will open the folder.