Journal
Twice a month · practice, product and money
We timed forty-one studios through their March close. The ones who finished before lunch shared four habits, and not one of them was working faster — they had moved the work to the days it happened.
Elin Marsh
Co-founder, Alder
A dashboard is a pile of numbers arranged to make you feel informed. We shipped one sentence instead — you have 8.4 months — and this is the reasoning, plus the eleven charts we deleted to get there.
Devan Okonjo
Engineering, Alder
Nineteen days to payment versus forty-one is rarely a billing problem. It is a wording problem. Notes from reading six thousand payment reminders, and the three sentences that moved the needle.
Priya Nadkarni
Guest, Nadkarni & Co
We publish roughly twice a month, and never about ourselves twice in a row. Everything we have written stays up, and the letter below carries each new piece the morning it goes out.
Written by the people building Alder. No product announcements dressed up as advice, and one click to leave for good.
